50 billion euros, 35 of them for export: that is the Italian agribusiness market size.

Economic, professional, environmental and human resource. The agribusiness was born form an agriculture that aims to became more and more multifunctional, and that will show up in Verona for the 111th edition of Fieragricola (6-9 February, VeronaFiere,www.fieragricola.it).

The main debating themes in the agricultural world are “innovation, sustainability and internationalization”, with an eye on innovation in fruit and vegetable market and in the wine ones too. As the President of VeronaFiere, Giovanni Mantovani declared:

Agriculture is really dynamic and more and more oriented on a “multiple-choice” asset. In fact, thanks to this evolution that outlines nowadays, even more farmers has become also breeders, clean energy producers and they fit into the food processing and sale spinneret. For all these reasons, Fieragricola wishes to offer to visitors developing and informative tools.

Innovation and new technologies become sustainable! A crucial mission, that could be carried out with systems like BLULEAF(www.bluleaf.it), which provides to the satisfaction of sustainability necessity both economic, environmental and productive.


There will be space also for hi-tech instruments and technologies for agriculture available from smartphone and tablet, which represents the edge of satellite guidance and geolocation systems.